New Facebook feature Send instead to share

Facebook is privately: You can use the new "Send" button restricts users who can see their recommendations. But what is sold as a novelty has a lot to do with clever marketing. 

A year ago, led Facebook the "Like" a button, the portal now modified the recommendation feature: The new "Send" button users can suggest links, images and videos without having to see all their contacts so.

The idea behind this is that Facebook is no longer just a network of friends, but also users with business contacts and friends there network. Earlier, members of their contacts were denied reports that they released the "Share" function: it had to be divided into certain groups, which they deny, for example, the look on their wall.

The "Send" button is different: Here the user releases its contents are not more like when you click on "parts" on his bulletin board, but sends it directly to the intended recipient. For this appears after the jump a list of friends from which individuals can be selected.

Anyone who communicates with friends through a private Facebook group can select them as well. What is new is that the recommendations can be send to e-mail addresses. Site operator, the “Like” button installed was able to activate a complement of the code the "Send" button.

The "sharing" function is likely to soon be unnecessary, speculates Martin Weigert of IT Blog Netzwertig. In the future, should Facebook users on the one hand, the "Like" button to use, for example on websites with Facebook integration or Facebook groups. He shows, for all to see interests or general recommendations. The "Send" button, however, modified only by those who can see the published content.

The button "should have been any problems with his previous 'Share' or 'parts' can keep," the conclusion of the Netzwertig-author. "But then you would probably not make it fine press release and are proud to launch dozens of well-known partners."